JUJUY, WHERE HISTORY IS STILL ALIVE.

ARGENTINE CULTURE IN ITS PUREST FORM.

Jujuy is one of those places that is not simply visited: it is experienced. In the far north of Argentina, where the Andes embrace the Quebrada de Humahuaca and the vastness of the Puna, nature and culture have coexisted for thousands of years. Declared a UNESCO World Heritage Site, the Quebrada is much more than an extraordinary landscape: it is a cultural corridor that has been traveled for more than 10,000 years by Indigenous peoples, trade caravans, and travelers who followed the legendary Inca Road (Qhapaq Ñan), the vast road network of the Inca Empire that still preserves parts of its original route through these mountains.

The Serranía del Hornocal, with its fourteen colors; the Cerro de los Siete Colores in Purmamarca; the immense Salinas Grandes; the Laguna de los Pozuelos Nature Reserve; the Yungas and the Puna make up a diversity of landscapes unlike anywhere else in South America.

Within just a few kilometers, visitors can travel through mountain rainforests, red-rock valleys, high-altitude deserts, volcanoes, salt flats, and peaks rising above 5,000 meters above sea level.

Jujuy represents the essence of deep Latin America. Here, traditions are not put on display: they are lived every day.

The towns of Purmamarca, Tilcara, Humahuaca, Uquía, and Maimará preserve an identity passed down through generations. Their streets, churches, markets, and celebrations keep Andean traditions alive, where Pachamama remains an integral part of everyday life and apachetas serve as reminders of the respect for the mountains and for those who have inhabited them since ancient times.

Traveling through Jujuy means discovering towns where time seems to move at a different pace.

Every corner invites you to slow down, share a mate with local residents, explore artisan markets, discover textiles made using centuries-old techniques, taste traditional flavors from northern Argentina, and listen to stories passed down from generation to generation.

It is a land where hospitality is part of the culture and where every visitor can find an authentic connection with the territory.

The vastness of the Andes makes Jujuy an ideal destination for those seeking outdoor experiences. Ancient trails, mountain passes, valleys, ridgelines, and paths that connected communities for centuries now become the setting for Andes Jujuy by UTMB.

Running here means crossing breathtaking landscapes, breathing in the energy of a sacred land, and becoming part of an experience that combines sporting challenge, nature, and history like few places in the world.

Argentina is a country of infinite diversity. From the glaciers of Patagonia to the subtropical rainforest, from the Atlantic Ocean to the Andes. But in Jujuy, one of its most authentic expressions comes alive: a land where nature and culture remain deeply connected, where the past is still present, and where every trail tells a story.

Asado, soccer, tango, mate, Malbec, dulce de leche, choripán, the Obelisco. We are all that, but we are much more than that. The coffee shop round the corner, a non-negotiable: time to be shared with friends, Sundays spent with the family, the avenue that never sleeps, the rock nights. Endless Pampean plains, gauchos, festivals in villages, folklore. The Patagonia, remote and mysterious, and the North, sunny and colorful. The forest, the desert, the highest peak in the Americas and the End of the World; different personality and character traits have settled in these landscapes and climates. Warm, fun, outgoing, friendly, passionate. These are some of the words used to describe the way we are.

It is part of our essence to be an open-door country, which also warmly welcomes travellers and tourists from all over the world.

Welcome to Argentina

VISIT ARGENTINA!